Gen Z: An Emerging Phenomenon

Abstract

This study explains how generations X, Y and Z share similarities and differences in work values and career preferences. The authors attempt to understand the work values and career preferences of Gen Z with a focus on India as the cultural context crucially contributes to generational differences ( Erickson, 2009 , Generational Differences Between India and the US, Harvard Business Review). While researchers portray that the generational values often develop in the formative years ( Strauss & Howe, 1992 ), this article attempts to understand the evolution of Gen Z in light of the COVID-19 pandemic and how it aligns with or urges change in prominent developmental theories. These findings can form a base for future research and potentially draw implications for organisations, managers, communities and individuals.

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