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Studies on Anti-Virus Software Tools: Strong Weapon to Protect Systems
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Studies on Anti-Virus Software Tools: Strong Weapon to Protect Systems (2022)Studies on Anti-Virus Software Tools: Str…Product Attributes Model: A Tool for Evaluating Brand Positioning (2003)Product Attributes Model: A T…Measuring corporate images: A review of alternative approaches (1988)Measuring corporate images: A…A Review of Multidimensional Scaling in Marketing Research (1983)A Review of Multidimensional …Kalyan Jeweller's Case Study of Transformation, Consumer Engagement, and Effective Marketing Strategies for Brand Building (2025)Kalyan Jeweller's Case Study …The Measurement of Meaning (1957)Issues and Advances in Segmentation Research (1978)The Role of Imagery in Information Processing: Review and Extensions (1987)Cues used by customers evaluating corporate image in service firms (1996)VARYING THE CONTENT OF JOB ADVERTISEMENTS: The Effects of Message Specificity (2006)The role of bank image for customers versus non‐customers (2009)Individual Choice Behavior (1962)A New Approach to Consumer Theory (1966)Conjoint Measurement for Quantifying Judgmental Data (1971)Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market (1989)Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling (1997)A New Approach to Consumer Theory (1976)Building Strong Brands (1995)Brand Personality in Sport: Dimension Analysis and General Scale Development (2010)Market and brand-oriented schools of positioning (2014)Mining the text of online consumer reviews to analyze brand image and brand positioning (2022)Brand diagnostics: Mapping branding effects using consumer associative networks (1998)Brand Concept Maps: A Methodology for Identifying Brand Association Networks (2006)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)
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References

  • 1988Measuring corporate images: A review of alternative approaches186 cited
  • 2003Product Attributes Model: A Tool for Evaluating Brand Positioning176 cited
  • 1983A Review of Multidimensional Scaling in Marketing Research94 cited

Cited by

  • 2025Kalyan Jeweller's Case Study of Transformation, Consumer Engagement, and Effective Marketing Strategies for Brand Building8 cited

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