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TOWARD A SMART LEAD SCORING SYSTEM USING MACHINE LEARNING
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References

  • 2011Predictive Analytics in Information Systems Research11,323 cited
  • 2016The Rapid Adoption of Data-Driven Decision-Making840 cited
  • 2015Harnessing marketing automation for B2B content marketing429 cited
  • 2015Sales pipeline win propensity prediction: A regression approach29 cited
  • 2021How Business Intelligence Enables E-commerce: Breaking the Traditional E-commerce Mode and Driving the Transformation of Digital Economy28 cited
  • 2020A Generalized Flow for B2B Sales Predictive Modeling: An Azure Machine-Learning Approach24 cited
  • 2020Automating Lead Scoring with Machine Learning: An Experimental Study23 cited
  • 2017Customer Relationship Management and Small Data — Application of Bayesian Network Elicitation Techniques for Building a Lead Scoring Model21 cited
  • 2019Predicting and Defining B2B Sales Success with Machine Learning19 cited

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