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Owner endorsement of brands and consumer buying intentions

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References

1999Celebrity Endorsement: A Literature Review1,831 cited
2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,644 cited
2017Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement892 cited
2008Exploring the relationship between celebrity endorser effects and advertising effectiveness836 cited
2020Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media700 cited
2014Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention346 cited
2019The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective338 cited
2019Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework247 cited
2020The effects of augmented reality mobile app advertising: Viral marketing via shared social experience233 cited
2020Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong198 cited
2020The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency184 cited
2000The association endorsement and consumers’ intention to purchase178 cited
2011Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

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