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Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention
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Understanding the determinants of digital shopping features: The role of promo code on customer behavioral intention (2022)Understanding the determinants of digital…An investigation into factors influencing consumer buying behaviour towards online shopping in Ghana (2024)An investigation into factors…Empowering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector (2023)Empowering SMEs using New For…Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants (2023)Customer lifetime value: the …The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants (2022)The effect of brand experienc…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Behavioral Consequences of Service Quality (1996)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Commitment-Trust Theory of Relationship Marketing (1994)The effect of electronic word of mouth on brand image and purchase intention (2012)Do TQM practices improve organisational success A case study of electronics industry in the UAE (2019)Investigating the mediating role of information sharing strategy on agile supply chain (2020)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Specification, evaluation, and interpretation of structural equation models (2011)The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective (2021)
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  • 2022The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants37 cited
  • 2023Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants25 cited
  • 2023Empowering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector13 cited
  • 2024An investigation into factors influencing consumer buying behaviour towards online shopping in Ghana7 cited

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