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Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
16 references·0 citing·59 second hopsampled
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources (2022)Promoting Data Richness in Consumer Resea…Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing (2021)Faculty Research Incentives a…Audio Mining: The Role of Vocal Tone in Persuasion (2021)Audio Mining: The Role of Voc…Status Pivoting (2020)Status PivotingHow Concrete Language Shapes Customer Satisfaction (2020)How Concrete Language Shapes …Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing (2020)Exploratory Shopping: Attenti…Love, Lies, and Money: Financial Infidelity in Romantic Relationships (2019)Love, Lies, and Money: Financ…Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness (2018)Why Am I Seeing This Ad? 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A customer perspective analysis (2021)The Effect of Delivery Time on Repurchase Behavior in Quick Commerce (2024)A resource‐based view of the firm (1984)Testing the null hypothesis of stationarity against the alternative of a unit root (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence (2009)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media (2017)Biased evaluation and persistence in gambling. (1983)The case for motivated reasoning. 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(2002)Can you hear me now? Engendering passion and preparedness perceptions with vocal expressions in crowdfunding pitches (2022)Quantitative Research on Corporate Social Responsibility: A Quest for Relevance and Rigor in a Quickly Evolving, Turbulent World (2022)Consumer Trust: Meta-Analysis of 50 Years of Empirical Research (2023)
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References

  • 2011False-Positive Psychology6,561 cited
  • 2017MTurk Character Misrepresentation: Assessment and Solutions329 cited
  • 2018Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness266 cited
  • 2017Increasing the Power of Your Study by Increasing the Effect Size252 cited
  • 2008The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions205 cited
  • 2020How Concrete Language Shapes Customer Satisfaction190 cited
  • 2000Time-series models in marketing: Past, present and future128 cited
  • 2021Audio Mining: The Role of Vocal Tone in Persuasion113 cited
  • 2016On Consumer Beliefs about Quality and Taste95 cited
  • 2015Losses Loom Longer than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time93 cited
  • 2019Love, Lies, and Money: Financial Infidelity in Romantic Relationships74 cited
  • 2020Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing53 cited
  • 2020Status Pivoting53 cited
  • 2017Made by Mistake: When Mistakes Increase Product Preference52 cited
  • 2016Repayment Concentration and Consumer Motivation to Get Out of Debt51 cited

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  • 2021Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing43 cited
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