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Pengaruh Brand Awareness, Consumer Trust, Percived Value, Dan Word of Mouth Terhadap Purchase Intention Konsumen Situs Belanja Online shopee Di Yogyakarta

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References

2017The influence of perceived value on purchase intention in social commerce context474 cited
2019Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention456 cited
2018Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement327 cited
2018Online purchase return policy leniency and purchase decision: Mediating role of consumer trust230 cited
2016Word of Mouth impact on the adoption of mobile banking in Iran177 cited
2020Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores135 cited
2016Pengaruh Kepercayaan dan Risiko Pada Minat Beli Belanja Online59 cited
2018PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN45 cited
2018PENGARUH KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN GADGET DI SHOPEE INDONESIA42 cited
2018Pengaruh Kesadaran Merek Dan Citra Merek Terhadap Niat Beli Pada Konsumen Herbalife Di Surabaya12 cited
2021Pengaruh Viral Marketing dan Brand Awareness terhadap Niat Beli pada Burger King Indonesia10 cited

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2024PENGARUH BRAND AWARENESS DAN INFLUENCER PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE5 cited

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