Blended learning of tourist guides: Cultural diversity and intercultural competence

Abstract

The article analyzes certain reflections in the creation of a conceptual scaffolding to evaluate the intercultural competence of German-language tourist guides, by making use of the theory of mediation in their professional tourism context.It begins with a discussion about the importance of the German market and examines the role of the tour guide in the intercultural setting.It is considered that the development of intercultural competence has not been sufficiently studied in courses for language improvement in the tourism sector.The objective is focused on developing distance training training for the development of intercultural competence in tourist guides, by making use of the theory of mediation in their professional context.It focused on a new definition of intercultural competence and the form of distance learning was proposed to assume the design and application of training.

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