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Investigating the Key Parameters Affecting Sustainable IoT-Based Marketing · Study

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ChapterInvestigating the Key Parameters Affecting Sustainable IoT-Based Marketing

Esmaeil Najafi2022

Chapter2022

Investigating the Key Parameters Affecting Sustainable IoT-Based Marketing

Esmaeil Najafi · Hamed Nozari · S. A. Edalatpanah

46 citations·0/0 files stored·Studies in computational intelligence

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Technology Adoption and User Behaviour Environmental Sustainability in Business Digital Innovation in Industries

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References

2003Deriving priorities from fuzzy pairwise comparison judgements 2018Adoption of internet of things (IOT) based wearables for healthcare of older adults – a behavioural reasoning theory (BRT) approach 2020Sustainable Marketing and Consumer Support for Sustainable Businsses 2021Big data analysis of IoT-based supply chain management considering FMCG industries 2021Lateral inventory share-based models for IoT-enabled E-commerce sustainable food supply networks 2020An Internet of Things (IoT) Acceptance Model. Assessing Consumer’s Behavior toward IoT Products and Applications 2021IoT Technologies as Instruments for SMEs’ Innovation and Sustainable Growth

Cited by

2023Sustainable resilient supplier selection for IoT implementation based on the integrated BWM and TRUST under spherical fuzzy sets 2023Optimization of the hierarchical supply chain in the pharmaceutical industry 2022Big Data IoT-based Agile-Lean Logistic in Pharmaceutical Industries 2023Internet of things support for Marketing Sports and Fitness Products

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Details

Year2022

Typechapter

Published2022-01-01

VenueStudies in computational intelligence

ISSN-L1860-949X

Languageen

Citations46

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1007/978-3-030-97344-5_4

openalex_workW4226431094

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