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Investigating the Key Parameters Affecting Sustainable IoT-Based Marketing
7 references·4 citing·50 second hop
Investigating the Key Parameters Affecting Sustainable IoT-Based Marketing (2022)Investigating the Key Parameters Affectin…Lateral inventory share-based models for IoT-enabled E-commerce sustainable food supply networks (2021)Lateral inventory share-based…IoT Technologies as Instruments for SMEs’ Innovation and Sustainable Growth (2021)IoT Technologies as Instrumen…Big data analysis of IoT-based supply chain management considering FMCG industries (2021)Big data analysis of IoT-base…Sustainable Marketing and Consumer Support for Sustainable Businsses (2020)Sustainable Marketing and Con…An Internet of Things (IoT) Acceptance Model. Assessing Consumer’s Behavior toward IoT Products and Applications (2020)An Internet of Things (IoT) A…Adoption of internet of things (IOT) based wearables for healthcare of older adults – a behavioural reasoning theory (BRT) approach (2018)Adoption of internet of thing…Deriving priorities from fuzzy pairwise comparison judgements (2003)Deriving priorities from fuzz…Sustainable resilient supplier selection for IoT implementation based on the integrated BWM and TRUST under spherical fuzzy sets (2023)Sustainable resilient supplie…Optimization of the hierarchical supply chain in the pharmaceutical industry (2023)Optimization of the hierarchi…Internet of things support for Marketing Sports and Fitness Products (2023)Internet of things support fo…Big Data IoT-based Agile-Lean Logistic in Pharmaceutical Industries (2022)Big Data IoT-based Agile-Lean…Fuzzy hierarchical analysis (1985)Applications of the extent analysis method on fuzzy AHP (1996)Evaluation of services using a fuzzy analytic hierarchy process (2004)Selection of optimum maintenance strategies based on a fuzzy analytic hierarchy process (2006)Decision Making in a Fuzzy Environment (2007)A state-of the-art survey & testbed of fuzzy AHP (FAHP) applications (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(2022)Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image (2024)Sustainability and the Circular Economy Business Development (2024)
this work references cited by second hop

References

  • 2003Deriving priorities from fuzzy pairwise comparison judgements585 cited
  • 2018Adoption of internet of things (IOT) based wearables for healthcare of older adults – a behavioural reasoning theory (BRT) approach167 cited
  • 2020Sustainable Marketing and Consumer Support for Sustainable Businsses128 cited
  • 2021Big data analysis of IoT-based supply chain management considering FMCG industries102 cited
  • 2021Lateral inventory share-based models for IoT-enabled E-commerce sustainable food supply networks81 cited
  • 2020An Internet of Things (IoT) Acceptance Model. Assessing Consumer’s Behavior toward IoT Products and Applications71 cited
  • 2021IoT Technologies as Instruments for SMEs’ Innovation and Sustainable Growth69 cited

Cited by

  • 2023Sustainable resilient supplier selection for IoT implementation based on the integrated BWM and TRUST under spherical fuzzy sets53 cited
  • 2023Optimization of the hierarchical supply chain in the pharmaceutical industry35 cited
  • 2022Big Data IoT-based Agile-Lean Logistic in Pharmaceutical Industries25 cited
  • 2023Internet of things support for Marketing Sports and Fitness Products14 cited

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