Intention, trust and risks as core determinants of cloud computing usage behavior

Duha Alsmadi · Marwah Halawani · Victor R. Prybutok · Radwan Al-Smadi

10 citations0/0 files storedJournal of Systems and Information Technology

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Privacy, Security, and Data Protection

Abstract

Purpose This study aims to investigate the determinants of cloud computing usage behavior by exploring trust, several trust antecedents, risk perceptions and the direct and mediating relationships of trust and perceived risk on the intention toward the behavior. Design/methodology/approach An online survey was administered to 1,228 cloud technology users. Using structural equation modeling, a proposed framework of 13 factors that have a direct and indirect influence on the usage behavior was introduced and tested. Findings It was observed that the intention toward the usage was influenced by trust and performance expectancy. Additionally, trust was affected by perceived accessibility and perceived technical support. The findings provided evidence on the diminished effect of perceived privacy and the insignificance of the mediating relationship of trust and perceived risk on the intention. Research limitations/implications The study provides multiple implications for researchers by highlighting the concept of trust in this context and enriching their understanding of the relationship between risk and trust. Practical implications The research provides valuable guidelines for service providers toward introducing major concerns and the importance of dependable technical support. Originality/value This study contributes to the cloud computing literature by exploring the effect of perceived technical support on the usage and examining the relationship between trust and risk.

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2003User Acceptance of Information Technology: Toward A Unified View1 2009\nThe use of partial least squares path modeling in international marketing 1977Estimating Nonresponse Bias in Mail Surveys 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology 2013A Primer on Partial Least Squares Structural Equation Modeling 2004A Beginner's Guide to Partial Least Squares Analysis

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