An empirical study of factors influencing consumers' attitude towards adoption of wallet apps

Anshul Malik · S. Suresh · Swati Sharma

45 citations0/0 files storedInternational Journal of Management Practice

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

Payment systems have witnessed a sea change. They have evolved from physical transfer of cash to transactions through mobile wallet apps. This incredible and quick transition ushers the need to examine the factors that influence the consumers' attitude to adopt wallet apps. Data was collected from 100 mobile wallet app consumers to empirically examine the factors that affect its adoption. Data was analysed by employing correlation and regression analysis using SPSS 20. The results indicated that performance expectancy, incentive and trust are positively significant factors in predicting consumers' attitude towards adoption of mobile wallet apps. Ease of use, social influence, enjoyment and aesthetics were found to have an insignificant effect on wallet app adoption. The findings of the paper contribute towards the understanding of the factors that trigger wallet app adoption and provide useful implications for wallet service providers, marketers and academicians.

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