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Are small travel agencies ready for digital marketing? Views of travel agency managers · Study

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ArticleAre small travel agencies ready for digital marketing? Views of travel agency managers

Ankita Sharma2020

Article2020

Are small travel agencies ready for digital marketing? Views of travel agency managers

Ankita Sharma · Swati Sharma · Monica Chaudhary

133 citations·0/0 files stored·Tourism Management

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Digital Marketing and Social Media Diverse Aspects of Tourism Research Digital Innovation in Industries

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References

1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2006The qualitative research interview 1994Analysis and Interpretation of Qualitative Data in Consumer Research 2013Social Media in Tourism and Hospitality: A Literature Review 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement 1993Perceived Risk: Further Considerations for the Marketing Discipline 1998Strategic use of information technologies in the tourism industry 2001A model of Internet adoption by SMEs

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2022Alert-Driven Customer Relationship Management in Online Travel Agencies

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Year2020

Typearticle

Published2020-02-07

VenueTourism Management

ISSN-L0261-5177

Languageen

Citations133

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.tourman.2020.104078

openalex_workW3004595079

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