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Are small travel agencies ready for digital marketing? Views of travel agency managers
16 references·3 citing·53 second hop
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(2012)Are social media replacing tr…The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea (2010)The effect of perceived trust…The qualitative research interview (2006)The qualitative research inte…The future eTourism intermediaries (2002)The future eTourism intermedi…A model of Internet adoption by SMEs (2001)A model of Internet adoption …Triangulation in qualitative tourism research (1999)Triangulation in qualitative …Strategic use of information technologies in the tourism industry (1998)Strategic use of information …Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Perceived Risk: Further Considerations for the Marketing Discipline (1993)Perceived Risk: Further Consi…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Travel Agencies’ Role in Creating Customized Wine Tourism Packages (2026)Travel Agencies’ Role in Crea…Alert-Driven Customer Relationship Management in Online Travel Agencies (2022)Alert-Driven Customer Relatio…The Effects Of Corporate Websites Usability Of Travel Agencies On Their Technological Capabilities (2021)The Effects Of Corporate Webs…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Measuring the Involvement Construct (1985)Social media: The new hybrid element of the promotion mix (2009)Elements of strategic social media marketing: A holistic framework (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. 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The challenges and opportunities of Social Media (2009)Social media? Get serious! Understanding the functional building blocks of social media (2011)What do we know about social media in tourism? A review (2014)Hospitality and Tourism Online Reviews: Recent Trends and Future Directions (2015)Advances and challenges in sustainable tourism toward a green economy (2018)Basics of Qualitative Research (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Grounded theory, ethnography and phenomenology (2005)The Discovery of Grounded Theory (2017)The Interpretation of Cultures (2017)What Is Qualitative Research? 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580 cited
  • 2014An integrative model of consumers' intentions to purchase travel online573 cited
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