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Marketing-Kommunikation
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Marketing-Kommunikation (2020)Marketing-KommunikationPreisbezogene Informationen in der Kommunikation richtig vermitteln (2018)Preisbezogene Informationen i…Kundenzeitschriften: Camouflage, Kuckucksei oder kompetente Information? (2002)Kundenzeitschriften: Camoufla…Marktpsychologie (2001)MarktpsychologieTowards an understanding of inequity. (1963)Inequity In Social Exchange (1965)Mental Accounting and Consumer Choice (1985)Macht und Entscheidungen in Organisationen (2013)Excellence in public relations and communication management (1993)Corporate Publishing: Publikationen für Kunden und Multiplikatoren (2007)Strategic management a stakeholder approach (2010)Excellence in Public Relations and Communication Management (2013)News Selection Within Customer Magazines (2017)Customer Magazines as Hybrids of Journalism and PR (2020)
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  • 2002Kundenzeitschriften: Camouflage, Kuckucksei oder kompetente Information?16 cited
  • 2001Marktpsychologie9 cited
  • 2018Preisbezogene Informationen in der Kommunikation richtig vermitteln8 cited

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