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Sponsoring
0 references·3 citing·6 second hop
Sponsoring (1987)SponsoringCorporate brand relationships: the case of TOYOTA F1 Racing Team (2013)Corporate brand relationships…Das Management von Sponsoring (1993)Das Management von SponsoringMusik-Sponsoring als Wettbewerbsinstrument (1990)Musik-Sponsoring als Wettbewe…Dimensions of Consumer Expertise (1987)Reputation and the Corporate Brand (2004)Managing Network Resources (2007)Sponsoring und emotionale Erlebniswerte (1989)Sport- und Kultursponsoring (1989)Sponsoring : Unternehmen als Mäzene und Sponsoren (1991)
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  • 1990Musik-Sponsoring als Wettbewerbsinstrument17 cited
  • 2013Corporate brand relationships: the case of TOYOTA F1 Racing Team12 cited
  • 1993Das Management von Sponsoring9 cited

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