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Sponsoring : Unternehmen als Mäzene und Sponsoren · Study

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ArticleSponsoring : Unternehmen als Mäzene und Sponsoren

Manfred Bruhn1991

Article1991

Sponsoring : Unternehmen als Mäzene und Sponsoren

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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1993Charakterisierung und Arten des Sponsoring 1993Das Management von Sponsoring 1993Unternehmen als Sponsoren, Förderer, Spender und Stifter

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Year1991

Typearticle

Published1991-01-01

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Citations32

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW606288818

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