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Käuferverhalten
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Käuferverhalten (2017)KäuferverhaltenEntrepreneurship: The Value-Added of Co-Creation through Web 3.0 (2023)Entrepreneurship: The Value-A…Customer Journey in a Nutshell – Eine methodische Einführung (2022)Customer Journey in a Nutshel…Umweltfreundliche Verkehrsmittelwahl in der Urlaubsregion (2019)Umweltfreundliche Verkehrsmit…A Cross-Generational Perspective on Green Loyalty in Romanian Retail (2018)A Cross-Generational Perspect…Marketing Research: Methodological Foundations (1977)Promoting sustainable consumption: Determinants of green purchases by Swiss consumers (2003)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)Designing and Conducting Survey Research: A Comprehensive Guide (1992)Climate Change and Tourism – Responding to Global Challenges (2008)Determinants of transport mode choice: a comparison of Germany and the USA (2010)Multilevel Service Design: From Customer Value Constellation to Service Experience Blueprinting (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing (2018)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)Digital Innovation Management: Reinventing Innovation Management Research in a Digital World (2017)The Discovery of Grounded Theory (2017)
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  • 2022Customer Journey in a Nutshell – Eine methodische Einführung10 cited
  • 2023Entrepreneurship: The Value-Added of Co-Creation through Web 3.010 cited
  • 2018A Cross-Generational Perspective on Green Loyalty in Romanian Retail9 cited
  • 2019Umweltfreundliche Verkehrsmittelwahl in der Urlaubsregion6 cited

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