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Segmentasi Pelanggan Berdasarkan Analisis RFM Menggunakan Algoritma K-Means Sebagai Dasar Strategi Pemasaran (Studi Kasus PT Coversuper Indonesia Global)
4 references·1 citing·16 second hop
Segmentasi Pelanggan Berdasarkan Analisis RFM Menggunakan Algoritma K-Means Sebagai Dasar Strategi Pemasaran (Studi Kasus PT Coversuper Indonesia Global) (2021)Segmentasi Pelanggan Berdasarkan Analisis…ANALISIS SEGMENTASI PELANGGAN MENGGUNAKAN KOMBINASI RFM MODEL DAN TEKNIK CLUSTERING (2018)ANALISIS SEGMENTASI PELANGGAN…Managing Customer Relationships (2012)Managing Customer Relationshi…Classifying the segmentation of customer value via RFM model and RS theory (2008)Classifying the segmentation …Strategic database marketing (1994)Strategic database marketingPenerapan Algoritma Fuzzy C-Means Pada Segmentasi Pelanggan B2B dengan Model LRFM (2023)Penerapan Algoritma Fuzzy C-M…E-Business 2.0: Roadmap for Success (2000)Marketing management: analysis. planning. implementation and control (2000)Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Service innovation and customer satisfaction: the role of customer value creation (2017)Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)A review of the application of RFM model (2010)A Big Data Clustering Algorithm for Mitigating the Risk of Customer Churn (2016)Segmentasi Pelanggan Produk Digital Service Indihome Menggunakan Algoritma K-Means Berbasis Python (2020)ANALISIS PEMILIHAN CLUSTER OPTIMAL DALAM SEGMENTASI PELANGGAN TOKO RETAIL (2021)Penerapan Algoritma K-Medoids Untuk Menentukan Segmentasi Pelanggan (2021)Privacy Concerns and Consumer Willingness to Provide Personal Information (2000)Integrating AHP and data mining for product recommendation based on customer lifetime value (2004)Knowledge discovery on RFM model using Bernoulli sequence (2008)Building Relationships Between Business Schools And Students: An Empirical Investigation Into Student Retention (2011)Digitale Revolution – Auswirkungen auf das Marketing (2013)Faktor-faktor yang Memengaruhi Loyalitas Pelanggan pada Penerbangan Low Cost Carrier (2014)
this work references cited by second hop

References

  • 2008Classifying the segmentation of customer value via RFM model and RS theory426 cited
  • 1994Strategic database marketing364 cited
  • 2018ANALISIS SEGMENTASI PELANGGAN MENGGUNAKAN KOMBINASI RFM MODEL DAN TEKNIK CLUSTERING44 cited
  • 2012Managing Customer Relationships38 cited

Cited by

  • 2023Penerapan Algoritma Fuzzy C-Means Pada Segmentasi Pelanggan B2B dengan Model LRFM8 cited

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