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Enhancing online business marketing to expand market shares through IT governance
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References

  • 2003Research design: qualitative, quantitative, and mixed methods approaches18,745 cited
  • 2013Digital Business Strategy: Toward a Next Generation of Insights4,375 cited
  • 2014Business to business digital content marketing: marketers’ perceptions of best practice613 cited
  • 2015How Information Technology Governance Mechanisms and Strategic Alignment Influence Organizational Performance: Insights from a Matched Survey of Business and IT Managers1567 cited
  • 2015The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media320 cited
  • 2009Effective information technology (IT) governance mechanisms: An IT outsourcing perspective225 cited
  • 2010Influencing the effectiveness of IT governance practices through steering committees and communication policies217 cited
  • 2013IT Governance and Process Maturity: A Multinational Field Study85 cited
  • 2013Cobit Framework as a Guideline of Effective it Governance in Higher Education: A Review62 cited
  • 2014IT Governance Frameworks and COBIT - A Literature Review59 cited
  • 2012On Risk Management with Information Flows in Business Processes35 cited
  • 2013Perceived Effectiveness of Information Technology Governance Initiatives Among IT Practitioners22 cited
  • 2012A literature review21 cited
  • 2015Impact of IT Infrastructure on Customer Service Performance: The Role of Micro-IT Capabilities and Online Customer Engagement

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19 cited
  • 2011IT Governance Practices For Improving Strategic And Operational Business-IT Alignment15 cited
  • 2015The maturity level of information technology governance of online cosmetics business14 cited
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