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ArticlePersonal level antecedents of eWOM and purchase intention, on social networking sites

Abdullah Alhidari2015

Article2015

Personal level antecedents of eWOM and purchase intention, on social networking sites

Abdullah Alhidari · Pramod Iyer · Audhesh K. Paswan

115 citations·0/0 files stored·Journal of Customer Behaviour

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

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2019The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic 2016Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions 2020A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention 2022Online food delivery: A systematic synthesis of literature and a framework development 2017Factors that determine the adoption of Facebook commerce: The moderating effect of age 2021“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations 2016The impact of e-service offerings on the demand of online customers 2020HEd-INNOSERV: perceived service innovation scale for the higher education sector

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Year2015

Typearticle

Published2015-08-31

VenueJournal of Customer Behaviour

ISSN-L1475-3928

Languageen

Citations115

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1362/147539215x14373846805707

openalex_workW4232349241

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