The New Icons?

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33 citations0/0 files storedUniversity of Toronto Press eBooks

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American History and Culture Visual Culture and Art Theory Semiotics and Representation Studies

Abstract

Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.

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1998Gender divisionsacross technology advertisements and the WWW: Implications for educational equity 2012Watching Each Other: Portrayals of Gender and Ethnicity in Television Advertisements 2017Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda

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