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The New Icons?
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The New Icons? (1994)The New Icons?Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda (2017)Consumer Response to Brand Ge…Watching Each Other: Portrayals of Gender and Ethnicity in Television Advertisements (2012)Watching Each Other: Portraya…Gender divisionsacross technology advertisements and the WWW: Implications for educational equity (1998)Gender divisionsacross techno…Living with Television: The Violence Profile (1976)Growing up with television: The cultivation perspective. (1994)The Penguin history of New Zealand (2003)The Effects of Mass Communication (1962)Gender Advertisements (1976)Handbook of social psychology (2004)Portrayals of Information and Communication Technology on World Wide Web Sites for Girls (2006)The Presentation of Self in Everyday Life. (1956)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Presentation of Self in Everyday Life (2023)
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  • 1998Gender divisionsacross technology advertisements and the WWW: Implications for educational equity39 cited
  • 2012Watching Each Other: Portrayals of Gender and Ethnicity in Television Advertisements28 cited
  • 2017Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda16 cited

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