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Performance Measurement
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Performance Measurement (2011)Performance MeasurementMarketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen (2023)Marketing KPIs: Marketingleis…Customer lifetime value: Marketing models and applications (1998)Understanding the Marketing Department's Influence within the Firm (2009)Assessing Performance Outcomes in Marketing (2015)
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  • 2023Marketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen8 cited

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