SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen · Study

ChapterShelves

ChapterMarketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen

Thomas Burgartz2023

Chapter2023

Marketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen

Thomas Burgartz · Andreas Krämer

8 citations·0/0 files stored·Springer eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer churn and segmentation Marketing and Advertising Strategies Corporate Governance and Management

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

References

1998Customer lifetime value: Marketing models and applications 2009Understanding the Marketing Department's Influence within the Firm 2015Assessing Performance Outcomes in Marketing 2003Customers as assets 2019Customer satisfaction and firm performance: insights from over a quarter century of empirical research 1998Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungen 2002Linking Customer Assets to Financial Performance 2007Customer Lifetime Value Measurement

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2021Marketing performance assessment and accountability: Process and outcomesarticle · 4 shared references 2014Management of customer assets for increased value capture in business marketsarticle · 4 shared references 2010Integrating management of customer value and risk in e-commercearticle · 4 shared references 2010Customer portfolio management in e‐commerce: an analytical model for optimizationarticle · 4 shared references 2016Accounting for risk in the traditional RFM approacharticle · 4 shared references 2006Forward-Looking Focusarticle · 3 shared references

Details

Year2023

Typechapter

Published2023-01-01

VenueSpringer eBooks

Languagede

Citations8

Files0 public / 0

ShelfCustomer churn and segmentation

Identifiers

doi10.1007/978-3-658-40363-8_19

openalex_workW4366126335

Links

Imported from OpenAlex (CC0) — nothing here is generated.