SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen
16 references·0 citing·53 second hopsampled
Marketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen (2023)Marketing KPIs: Marketingleistung vollstä…Kundenwertzentriertes Management (2022)Kundenwertzentriertes Managem…Marketing performance assessment and accountability: Process and outcomes (2021)Marketing performance assessm…The right metrics for marketing-mix decisions (2020)The right metrics for marketi…Customer satisfaction and firm performance: insights from over a quarter century of empirical research (2019)Customer satisfaction and fir…Die Digitalisierung der Welt (2017)Die Digitalisierung der WeltAssessing Performance Outcomes in Marketing (2015)Assessing Performance Outcome…Performance Measurement (2011)Performance MeasurementUnderstanding the Marketing Department's Influence within the Firm (2009)Understanding the Marketing D…Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics (2007)Measurement of return on mark…Customer Lifetime Value Measurement (2007)Customer Lifetime Value Measu…From Customer Lifetime Value to Shareholder Value (2006)From Customer Lifetime Value …Bestimmungsfaktoren des Kundenwertes: Ergebnisse einer branchenübergreifenden Studie (2006)Bestimmungsfaktoren des Kunde…Customers as assets (2003)Customers as assetsLinking Customer Assets to Financial Performance (2002)Linking Customer Assets to Fi…Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungen (1998)Kundenbindungsmanagement – Ei…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…The Nature of the Firm (1937)A Theory of Cognitive Dissonance (1957)Integrating six sigma with quality management systems (2004)Integrating Muslim Customer Perceived Value, Satisfaction, Loyalty and Retention in the Tourism Industry: An empirical study (2013)Fuzzy Classification of Online Customers (2015)A Theory of Cognitive Dissonance (2017)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Putting the Service-Profit Chain to Work (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Customer value from a customer perspective: a comprehensive review (2008)Customer focus, service process fit and customer relationship management profitability: the effect of knowledge sharing (2009)Customer satisfaction and brand equity (2010)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Customer lifetime value research in marketing: A review and future directions (2002)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The future of competition: co-creating unique value with customers (2004)Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages (2010)The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards (2010)Challenges and solutions for marketing in a digital era (2014)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Valuing Customers (2004)Creating Enduring Customer Value (2016)A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context (2014)Managing Churn to Maximize Profits (2020)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Marketing performance measurement and firm performance (2009)The use of Web analytics for digital marketing performance measurement (2015)Understanding the Digital Marketing Environment with KPIs and Web Analytics (2017)Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Brands and Branding: Research Findings and Future Priorities (2006)Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media (2017)Research in marketing strategy (2018)Digital transformation: A multidisciplinary reflection and research agenda (2019)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Dynamic capabilities and strategic management (1997)Measuring inconsistency in meta-analyses (2003)Does the Effect of Customer Experience on Customer Satisfaction Create a Sustainable Competitive Advantage? A Comparative Study of Different Shopping Situations (2020)Economically independent reverse logistics of customer-centric closed-loop supply chain for herbal medicines and biofuel (2021)The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation (2021)Customer Equity Management (2002)Why Do Customer Relationship Management Applications Affect Customer Satisfaction? (2005)The Long-Term Stock Market Valuation of Customer Satisfaction (2008)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2009Understanding the Marketing Department's Influence within the Firm587 cited
  • 2015Assessing Performance Outcomes in Marketing567 cited
  • 2003Customers as assets478 cited
  • 2019Customer satisfaction and firm performance: insights from over a quarter century of empirical research350 cited
  • 1998Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungen250 cited
  • 2002Linking Customer Assets to Financial Performance207 cited
  • 2007Customer Lifetime Value Measurement187 cited
  • 2007Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics147 cited
  • 2006From Customer Lifetime Value to Shareholder Value126 cited
  • 2006Bestimmungsfaktoren des Kundenwertes: Ergebnisse einer branchenübergreifenden Studie64 cited
  • 2021Marketing performance assessment and accountability: Process and outcomes51 cited
  • 2020The right metrics for marketing-mix decisions43 cited
  • 2022Kundenwertzentriertes Management34 cited
  • 2017Die Digitalisierung der Welt24 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2011Performance Measurement19 cited
  • Cited by

    No citing works inside the corpus for this window.