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Kundenwertzentriertes Management · Study

BookKundenwertzentriertes Management

Andreas Krämer2022

Book2022

Kundenwertzentriertes Management

Andreas Krämer · Thomas Burgartz

34 citations·0/0 files stored·Springer eBooks

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Corporate Governance and Management Service and Product Innovation Customer churn and segmentation

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2023Marketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen 2023Pricing und Erlösmodelle im Neu- und Bestandskunden-Management 2023Fallbeispiel: Deutsche Bahn – Kundenmanagement im Spannungsfeld zwischen BahnCard/BahnBonus und Aktionsangeboten 2025Preiswahrnehmung im Nahverkehr: Wie das Deutschlandticket die Preiskommunikation im Hamburger Verkehrsverbund (hvv) verändert

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Year2022

Typebook

Published2022-01-01

VenueSpringer eBooks

Languagede

Citations34

Files0 public / 0

ShelfCorporate Governance and Management

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doi10.1007/978-3-658-36413-7

openalex_workW4285205294

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