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Pricing und Erlösmodelle im Neu- und Bestandskunden-Management · Study

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ChapterPricing und Erlösmodelle im Neu- und Bestandskunden-Management

Andreas Krämer2023

Chapter2023

Pricing und Erlösmodelle im Neu- und Bestandskunden-Management

Andreas Krämer · Gerd Wilger

6 citations·0/0 files stored·Springer eBooks

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Customer churn and segmentation

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References

1974Judgment under Uncertainty: Heuristics and Biases 1963Towards an understanding of inequity.1989Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects 2002Customer lifetime value research in marketing: A review and future directions 2007An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector 2015Strategie und Technik der Werbung 2003Towards value-based pricing—An integrative framework for decision making

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Year2023

Typechapter

Published2023-01-01

VenueSpringer eBooks

Languagede

Citations6

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-658-40363-8_15

openalex_workW4366126517

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