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Pricing und Erlösmodelle im Neu- und Bestandskunden-Management
16 references·1 citing·54 second hop
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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1963Towards an understanding of inequity.5,146 cited
  • 1989Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach2,084 cited
  • 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
  • 2002Customer lifetime value research in marketing: A review and future directions583 cited
  • 2007An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector397 cited
  • 2015Strategie und Technik der Werbung358 cited
  • 2003Towards value-based pricing—An integrative framework for decision making326 cited
  • 2019"Why pay premium in freemium services?" A study on perceived value, continued use and purchase intentions in free-to-play games213 cited
  • 2012Successful customer value management: Key lessons and emerging trends181 cited
  • 2002Perceived Fairness of Demand-Based Pricing for Restaurants145 cited
  • 2002Eleven Misconceptions about Customer Relationship Management78 cited
  • 2016How Digital Disruption Changes Pricing Strategies and Price Models55 cited
  • 2017Succeeding with freemium: strategies for implementation51 cited
  • 2011

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Preferring the One in the Middle: Further Evidence for the Centre‐stage Effect
40 cited
  • 2008Price fairness35 cited
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    • 2025Preisvereinfachung versus Preisdifferenzierung5 cited