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Marktorientierte Unternehmensplanung · Study

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ChapterMarktorientierte Unternehmensplanung

Alfred Kuß2004

Chapter2004

Marktorientierte Unternehmensplanung

Alfred Kuß · Torsten Tomczak

7 citations·0/0 files stored·Gabler Verlag eBooks

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Marketing and Advertising Strategies Business Strategies and Innovation Corporate Governance and Management

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References

2007Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten 1987Wettbewerbsstrategie Methoden zur Analyse von Branchen und Konkurrenten 1995Marketing Strategy - Planning and Implementation 1987Strategisches Management und Marketing 1992Competitive marketing strategy 2020Strategy: Concept and Process 1999Perspectives on Business Modelling 2002Zukünftige Geschäftsmodelle

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Year2004

Typechapter

Published2004-01-01

VenueGabler Verlag eBooks

Languagede

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-9100-3_3

openalex_workW4233203508

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