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Competitive marketing strategy · Study

BookCompetitive marketing strategy

John A. Czepiel1992

Book1992

Competitive marketing strategy

John A. Czepiel

118 citations·0/0 files stored·Prentice Hall eBooks

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

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1994Are Product Life Cycles Really Getting Shorter?2002Customer knowledge and choice criteria in retail banking 2009Political marketing and stakeholder engagement 2012Marketing strategy 1998Adding value to service offerings: the case of UK retail financial services 2001Consumer evaluation and competitive advantage in retail financial services ‐ A research agenda 2004Choice criteria in retail banking: an analysis of trends 1996Strategic marketing planning guided by the quality-of-life (QOL) concept

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Year1992

Typebook

Published1992-01-01

VenuePrentice Hall eBooks

Languageen

Citations118

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW604603913

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