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Cited by

• 1994Are Product Life Cycles Really Getting Shorter?165 cited
• 2002Customer knowledge and choice criteria in retail banking108 cited
• 2009Political marketing and stakeholder engagement80 cited
• 2012Marketing strategy70 cited
• 1998Adding value to service offerings: the case of UK retail financial services69 cited
• 2001Consumer evaluation and competitive advantage in retail financial services ‐ A research agenda66 cited
• 2004Choice criteria in retail banking: an analysis of trends65 cited
• 1996Strategic marketing planning guided by the quality-of-life (QOL) concept56 cited
• 2012Customer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers55 cited
• 2011The influence of applying green marketing mix by chemical industries companies in three Arab States in West Asia on consumer's mental image53 cited
• 2001Relationship unrest ‐ A strategic perspective for business‐to‐business marketers45 cited
• 2000Growth models for multiproduct interactions : current status and new directions45 cited
• 2014Using service logic to redefine exchange in terms of customer and supplier participation42 cited
• 2002Linking marketing strategy to customer value: implications for technology marketers