Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting

Gregory T. Gundlach · Ernest R. Cadotte

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Gregory T. Gundlach, Ernest R. Cadotte, Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting, Journal of Marketing Research, Vol. 31, No. 4 (Nov., 1994), pp. 516-532

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