International Marketing

Klaus Backhaus · Joachim Büschken · Markus Voeth

32 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

International Business and FDI Marketing and Advertising Strategies Management and Marketing Education

Abstract

International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primaril

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 32 citations exist upstream.

Cited by

2021The nexus among green investment, foreign ownership, export, greenhouse gas emissions, and competitiveness 2000The Impact of Incomplete Information on the Use of Marketing Research Intelligence in International Service Settings

Imported from OpenAlex (CC0) — nothing here is generated.