SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Joachim Büschken · Study

Home/Author

Joachim Büschken

10 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0002-9673-8928

h-index10

i1010

Citations325

Works here10

94

96

97

99

05

07

10

13

20

Most cited in this library

Determinants of Brand Advertising Efficiency: Evidence from the German Car Market2007 · 67 citations
The Paradox of Unsatisfying but Stable Relationships—A Look at German Car Suppliers1999 · 55 citations
Improving Text Analysis Using Sentence Conjunctions and Punctuation2020 · 38 citations
International Marketing2005 · 32 citations
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis2013 · 29 citations

Works

10 shown

Improving Text Analysis Using Sentence Conjunctions and Punctuation

Marketing Science·2020·2 authors

38citations

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Marketing Science·2013·3 authors

29citations

Counting your customers from an “always a share” perspective

Marketing Letters·2010·2 authors

17citations

Determinants of Brand Advertising Efficiency: Evidence from the German Car Market

Journal of Advertising·2007·1 author

67citations

Produktvariation, -differenzierung und -diversifikation

Gabler Verlag eBooks·2007·2 authors·chapter

17citations

International Marketing

·2005·3 authors·book

32citations

The Paradox of Unsatisfying but Stable Relationships—A Look at German Car Suppliers

Journal of Business Research·1999·2 authors

55citations

Sequentielle nicht-lineare Tarife

Gabler Verlag eBooks·1997·1 author·book

16citations

What Do We Know About Business-To-Business Interactions? - A Synopsis Of Empirical Research On Buyer-Seller Interactions

·1996·2 authors

25citations

Multipersonale Kaufentscheidungen

Gabler Verlag eBooks·1994·1 author·book

29citations