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ChapterGrüne Werbung

Anke Wonneberger2015

Chapter2015

Grüne Werbung

Anke Wonneberger · Jörg Matthes

6 citations·0/0 files stored·Springer eBooks

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Environmental Sustainability in Business Marketing and Advertising Strategies Environmental Education and Sustainability

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References

1986Communication and Persuasion 1992Advances in Consumer Research 2006Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium 1996Green consumers in the 1990s: Profile and implications for advertising 2001Determinants of Chinese consumers' green purchase behavior 2011Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination

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Year2015

Typechapter

Published2015-09-14

VenueSpringer eBooks

Languagede

Citations6

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/978-3-531-18916-1_32

openalex_workW4235264351

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