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The New Rules of Green marketing · Study

BookThe New Rules of Green marketing

Jacquelyn A. Ottman2017

Book2017

The New Rules of Green marketing

Jacquelyn A. Ottman

217 citations·0/0 files stored·Routledge eBooks

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

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2019At the Nexus of Blockchain Technology, the Circular Economy, and Product Deletion 2012The potential role of carbon labeling in a green economy 2020Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE 2012Passenger perceptions of the green image associated with airlines 2019Carbon labels on restaurant menus: do people pay attention to them?2012The Effectiveness of Benefit Type and Price Endings in Green Advertising 2019Nexus of institutional pressures, environmentally friendly business strategies, and environmental performance 2013The Coevolution of Sustainable Strategic Management in the Global Marketplace

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Year2017

Typebook

Published2017-10-19

VenueRoutledge eBooks

Languageen

Citations217

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.4324/9781351278683

openalex_workW4235314938

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