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The New Rules of Green marketing
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  • 2019At the Nexus of Blockchain Technology, the Circular Economy, and Product Deletion220 cited
  • 2012The potential role of carbon labeling in a green economy182 cited
  • 2020Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE151 cited
  • 2012Passenger perceptions of the green image associated with airlines95 cited
  • 2019Carbon labels on restaurant menus: do people pay attention to them?93 cited
  • 2012The Effectiveness of Benefit Type and Price Endings in Green Advertising83 cited
  • 2019Nexus of institutional pressures, environmentally friendly business strategies, and environmental performance80 cited
  • 2013The Coevolution of Sustainable Strategic Management in the Global Marketplace79 cited
  • 2021Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies79 cited
  • 2019Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility76 cited
  • 2015The economics of eco-labeling: Standards, costs and prices69 cited
  • 2014Building spiritual capabilities to sustain sustainability-based competitive advantages68 cited
  • 2020Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact

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60 cited
  • 2020Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust49 cited
  • 2024Perceived Greenwashing and Its Impact on the Green Image of Brands47 cited
  • 2023Sustainability and Consumer Behavior in Electronic Commerce45 cited