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Consumer Neuroscience
3 references·0 citing·14 second hop
Consumer Neuroscience (2019)Consumer NeuroscienceConsumer Neuroscience (2014)Consumer NeuroscienceThe contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013)The contribution of neuroscie…Predictability of investment behavior from brain information measured by functional near-infrared spectroscopy: A bayesian neural network model (2009)Predictability of investment …The Affect Heuristic (2002)Neuroeconomics: How Neuroscience Can Inform Economics (2005)The affect heuristic (2006)Methodological structure for future consumer neuroscience research (2021)A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing (2023)Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages (2025)The Theory of Buyer Behavior (1971)The Role of Emotions in Marketing (1999)Consumer neuroscience for marketing researchers (2018)Demystifying neuromarketing (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Grundlagen der identitätsbasierten Markenführung (2018)Konsumentenverhalten (2019)Consumer Decision Neuroscience (2022)
this work references cited by second hop

References

  • 2013The contribution of neuroscience to consumer research: A conceptual framework and empirical review172 cited
  • 2014Consumer Neuroscience46 cited
  • 2009Predictability of investment behavior from brain information measured by functional near-infrared spectroscopy: A bayesian neural network model24 cited

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