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Benoît Heilbrunn2007

Book2007

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Benoît Heilbrunn

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies American History and Culture

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2013Brand response analysis: a Peircean semiotic approach

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Year2007

Typebook

Published2007-08-01

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ISSN-L0768-0066

Languagefr

Citations16

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ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.3917/puf.heilb.2007.01

openalex_workW4235437252

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