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La marque (2007)La marqueBrand response analysis: a Peircean semiotic approach (2013)Brand response analysis: a Pe…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Measuring Brand Equity Across Products and Markets (1996)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Marka Maskotlarında Antropomorfizm Kullanımına Yönelik Göstergebilimsel Bir Analiz: Arçelik Markası Robot Çelik Vakası (2020)
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