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Marketing Performance
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Marketing Performance (2006)Marketing PerformanceMarketingcontrolling: Konzepte und Methoden (2006)Marketingcontrolling: Konzept…Die Betriebswirtschaft (1953)Balanced scorecard : strategien erfolgreich umsetzen (1997)Handwörterbuch der Betriebswirtschaft (2007)Marketing-Controlling: Marketingeffektivität und -effizienz sicherstellen (2021)
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