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Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking
0 references·2 citing·5 second hop
Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking (2002)Towards a theory of marketplace equity: i…Brand systems: integrating branding research perspectives (2022)Brand systems: integrating br…Brand image, equity, and sports sponsorship (2009)Brand image, equity, and spor…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Competitive Advantage of Nations (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Service-dominant logic: continuing the evolution (2007)
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  • 2009Brand image, equity, and sports sponsorship15 cited
  • 2022Brand systems: integrating branding research perspectives13 cited

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