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FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES)

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology115,720 cited
2011If you love something, let it go mobile: Mobile marketing and mobile social media 4x4406 cited
2007Interpreting interpretive accounting research92 cited

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2022Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egypt9 cited

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