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Markensoziologische Werbung · Study

BookMarkensoziologische Werbung

Oliver Carlo Errichiello2012

Book2012

Markensoziologische Werbung

Oliver Carlo Errichiello

10 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies American History and Culture

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2021Gestalt as a Determinant of Brand Management – A Sociological Perspective on Branding in German-Speaking Discourse

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Year2012

Typebook

Published2012-12-21

VenueSpringer eBooks

Languagede

Citations10

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-8349-4507-5

openalex_workW4236993901

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