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Markensoziologische Werbung
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Markensoziologische Werbung (2012)Markensoziologische WerbungGestalt as a Determinant of Brand Management – A Sociological Perspective on Branding in German-Speaking Discourse (2021)Gestalt as a Determinant of B…Die Natur des Vorurteils (1971)The New Strategic Brand Management (2004)Markenpolitik (2014)
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  • 2021Gestalt as a Determinant of Brand Management – A Sociological Perspective on Branding in German-Speaking Discourse6 cited

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