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Market segmentation
3 references·2 citing·21 second hop
Market segmentation (2003)Market segmentationMarket Segmentation (1998)Market SegmentationEuropean Journal of Marketing (1991)European Journal of MarketingMarket segmentation (1987)Market segmentationGen Z consumers’ expectations for smart convenience stores in the USA, South Korea, and Japan (2024)Gen Z consumers’ expectations…Sayings and doings become ‘practice’ through ‘practice thirdness’: pivot in recipes for practice (2023)Sayings and doings become ‘pr…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)A Theory of Cognitive Dissonance (1957)Attitudinal and normative variables as predictors of specific behavior. (1973)Foundations of Corporate Success (1995)Selecting a hotel and determining salient quality attributes: a preliminary study of mature british travellers (2000)An Emerging Theory of Avatar Marketing (2021)An Exposition of Empirical Research into Marketing Planning (1987)MARKETING PLANNING FOR IMPROVED PERFORMANCE: A COMPARATIVE ANALYSIS (1988)In Pursuit of Frameworks for the Development of Growth Models of the Small Business (1990)How Smaller Born-Global Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization (2006)The Role of Hubs in the Adoption Process (2009)“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances (2022)Outline of a Theory of Practice (1977)The Constitution of Society. Outline of the Theory of Structuration (1984)Situated Learning (1991)The Point of Triangulation (2001)Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Are You Ready for Gen Z in the Workplace? (2019)An empirical study on the influence of environmental labels on consumers (2006)The Environmental Values of Potential Ecotourists: A Segmentation Study (2007)Do product variants appeal to different segments of buyers within a category? (2009)
this work references cited by second hop

References

  • 1991European Journal of Marketing855 cited
  • 1987Market segmentation203 cited
  • 1998Market Segmentation29 cited

Cited by

  • 2024Gen Z consumers’ expectations for smart convenience stores in the USA, South Korea, and Japan13 cited
  • 2023Sayings and doings become ‘practice’ through ‘practice thirdness’: pivot in recipes for practice4 cited

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