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Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes · Study

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ArticlePartitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes

Yih Hwai Lee2002

Article2002

Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes

Yih Hwai Lee · Cheng Yuen Han

63 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1958The psychology of interpersonal relations.1958The Psychology of Interpersonal Relations.1998Divide and Prosper: Consumers' Reactions to Partitioned Prices 1971Media Ethics: Cases and Moral Reasoning 1992Speculations on the Future of Advertising Research 1988FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?1998Divide and Prosper: Consumers' Reaction to Partitioned Prices

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2013How Strong is the Pull of the Past?2015Violations of rational choice principles in pricing decisions 2006Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy 2014Regulatory focus as a predictor of attitudes toward partitioned and combined pricing 2006Dimensions of price salience: a conceptual framework for perceptions of multi‐dimensional prices 2021Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing 2020

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Year2002

Typearticle

Published2002-02-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations63

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1023/a:1015011108224

openalex_workW42380171

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