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Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes

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References

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1988FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?106 cited
1998Divide and Prosper: Consumers' Reaction to Partitioned Prices103 cited

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2006Dimensions of price salience: a conceptual framework for perceptions of multi‐dimensional prices51 cited
2014Regulatory focus as a predictor of attitudes toward partitioned and combined pricing51 cited
2021Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing49 cited
2020Consumer Reactions to Drip Pricing47 cited
2013From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior

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46 cited

2018When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence45 cited

2008Attention Arousal through Price Partitioning45 cited

2012To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price44 cited

2010Fee or free? How much to add on for an add-on40 cited

2016Partitioned pricing: review of the literature and directions for further research38 cited

2017Incorporating ancillary services in airline passenger choice models37 cited

2010When consumers cope with price-persuasion knowledge: The role of topic knowledge28 cited

2016Do Consumers Value Price Transparency?28 cited