SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Prüfung von Produktideen und -konzepten
9 references·0 citing·34 second hop
Prüfung von Produktideen und -konzepten (2000)Prüfung von Produktideen und -konzeptenPremarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena (1993)Premarket Forecasting for New…Pre-Test-Market Models: Validation and Managerial Implications (1983)Pre-Test-Market Models: Valid…New Product Models for Test Market Data (1983)New Product Models for Test M…Produkttests in der Marketingforschung (1981)Produkttests in der Marketing…Design and marketing of new products (1981)Design and marketing of new p…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Marketing Research and the New Product Failure Rate (1977)Marketing Research and the Ne…Multiattribute decisions in marketing : a measurement approach (1973)Multiattribute decisions in m…Use of Consumer Panels for Brand-Share Prediction (1968)Use of Consumer Panels for Br…A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)Indirect Financial Benefits from Service Quality (1996)Positioning options for achieving brand association: a psychological categorization framework (2002)Empathy, nonverbal immediacy, and salesperson performance: the mediating role of adaptive selling behavior (2016)Advances in Consumer Research (2025)Rank Correlation Methods. (1957)Experimental and Quasi-Experimental Designs for Research (1963)Conditional logit analysis of qualitative choice behavior (1972)Structure of vacation destination choice sets (1992)Premarket Forecasting of Really-New Products (1996)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)Early Prediction of Market Success for New Grocery Products (1976)Customer-Oriented Approaches to Identifying Product-Markets (1979)Design and marketing of new products (1980)New product forecasting (1984)An empirical comparison of new product trial forecasting models (1998)Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life” (2009)Early Prediction of Market Success for New Grocery Products (1960)Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment (1981)A Three-Stage Model of Industrial Trade Show Performance (1995)THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM (1996)Applied Statistical Decision Theory. (1962)Assessment of Attribute Importances and Consumer Utility Functions: Von Neumann-Morgenstern Theory Applied to Consumer Behavior (1979)A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies (1988)Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event (1983)Solving the Discrete Multiple Criteria Problem using Convex Cones (1984)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)What Separates Japanese New Product Winners from Losers (1996)3,000 Raw Ideas = 1 Commercial Success! (1997)Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? (2014)Task partitioning: An innovation process variable (1990)Measuring Preferences for Really New Products (2003)Automated Marketing Research Using Online Customer Reviews (2011)
this work references cited by second hop

References

  • 1981Design and marketing of new products649 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1973Multiattribute decisions in marketing : a measurement approach263 cited
  • 1977Marketing Research and the New Product Failure Rate180 cited
  • 1968Use of Consumer Panels for Brand-Share Prediction144 cited
  • 1993Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena102 cited
  • 1983New Product Models for Test Market Data68 cited
  • 1983Pre-Test-Market Models: Validation and Managerial Implications42 cited
  • 1981Produkttests in der Marketingforschung13 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work